At Wona Trading, we do our best to provide you with high-quality options for wholesale costume jewelry, while keeping everything as simple and transparent for you as possible. We strive to make shopping wholesale a straightforward process that you feel confident about managing on your own. To help you with that process, we’ve decided to list out the main categories of costume jewelry you might want to purchase and provided some information you will want to consider while shopping. Let’s have a look.
Necklaces
When shopping for high-quality, wholesale fashion jewelry and accessories, one of the first product categories you are going to examine is necklaces. You will first want to see what your options are and study them to identify what your shop needs. A good place to start is with the more classic styles of necklaces. You will want to be sure that you have at least some of these styles for your shop consistently. Look at simplistic designs of necklaces and consider what styles of wholesale costume jewelry you think will do well with your audience. Nameplate and initials necklaces are universally popular and attract attention from people of a wide range of ages and backgrounds. The personalized simplicity of a necklace that has your first initial or a message that you enjoy is a thing that many can appreciate. The minimalism of the design makes it easy to wear for a wide range of occasions while the personalized detail makes it feel more fun to wear regularly. This is the sort of style that teenagers and adults can both enjoy wearing. Similarly, delicate pendant necklaces are easy for people to wear on a regular basis. They do not draw much attention, making them useful for wearing often for almost any style of outfit.
For really going down the “classic” route, you might even want to look at pearls. While a simple pearl necklace may be worn every day by some, more elaborate designs will be considered dressy and reserved for special events. You might see an uptick in interest for pearls around seasonal events like Easter. Of course, choker necklaces are popular year-round, especially with younger people. Many people enjoy layering their necklaces up with chokers, short chains, and long necklaces, so if you begin to notice that that is something that your shoppers do often, you may want to offer a range in the lengths of your necklaces for sale.
Bracelets
With bracelets, you will want to find simple metal bands and cuffs that will be suitable for daily wear. That sort of wholesale costume jewelry is even enjoyable for special occasions and events when the person wants to dress up and wear elegant jewelry, but not necessarily anything made of precious metals and gemstones. Costume jewelry is a great option for accessorizing with casual outfits to wear for running errands, heading to school or work, or going out for the evening. Similar to the wearability of pendant necklaces and ones with initials, bracelets with charms featuring initials are easy to wear. Even more minimalistic than charm details are chain bracelets. Your customers might appreciate having a gold chain or sterling silver bracelets as fashion accessories. It is hard to go wrong with a slim metal band, no matter what your personal style is.
Aside from bracelets and cuffs with metallic finishes, you should look at ones with color. Not everyone has minimalistic tastes or at least they do not always want minimalism at every given opportunity. We all need a little color in our lives. That color could take the form of fashion accessories like bracelets. Stretch beaded bracelets add some color to any outfit. These are much more commonly worn casually by younger people in their teens, although you will still see older adults wearing them on occasion. They layer up into “arm candy” so the people who do buy them are more likely to want multiple at a time. You can choose earthy tones or more vibrant colors, crystals, and stones, or plastic beads. You have plenty of options here for buying wholesale bracelets, so Wona Trading has enough available at all times to keep your shop supplied.
Rings
Rings are somewhat different from necklaces and bracelets. Although there are so many styles to choose from, you can mostly narrow them all down to two main categories, at least for your purposes. Those categories are everyday metal rings and colorful, detailed rings for fun. Simple metal rings are easy to wear every day since they require so little effort to put on in the morning. It is easy for some people to fall into the habit of wearing a handful of rings every day. You can keep them supplied with these. Anything from a gold band with a braided design to a ring with a nice stone or detail at the center. Wona Trading has a good number of these types of rings, but also a diverse selection of bold, statement rings.
Larger or more colorful statement rings are not expected to be worn quite as often as the simpler styles, but they are still well-loved and collected. These types of rings are fun to wear and are easier to purchase in an impulse buy because they are so small and generally affordable. They can add a great deal to highly stylized outfits or act as a focal point for a simpler outfit. To get the most out of these rings and make them viable for a much wider audience, you may want to choose rings that have a flexible band to resize them. You and your customers will not have to be concerned about sizing issues as they would with clothing. One good thing about jewelry is that it mostly follows a one size fits all policy so that people do not have to feel left out. Once they find a style they like, they can pick it up for themselves then and there.
Earrings
Earrings can be fun when buying wholesale costume jewelry because there is so much variety there. At the same time, they can be slightly intimidating to buy wholesale for that exact same reason. You have so many types of earrings right there in front of you and you have to decide which ones are worth purchasing, how many you will want, and how many customers you think will find them appealing enough to buy. All of this is to say, you will have to choose wisely. You can look for classic or traditional styles that will see a lot of use. Pearl earrings, hoops, and studs are ones that are popular for wearing frequently, even by people who do not care for jewelry very much at all.
Once you find a few popular styles that will fill a need in your shop, you can then look at less common styles of earrings. You can look at larger, more attention-grabbing styles like colorful drop earrings or go for different types of earrings and accessories altogether. Ear cuffs and ear crawlers are becoming increasingly popular, especially among young people in their teens and twenties. One thing in particular that you will want to keep in mind when buying earrings wholesale is that we do not all have pierced ears. You really want to know who your customers are and what the area is like. If you are from a town where a lot of people do not get their ears pierced until well into adulthood, if at all, then you may want to look at clip-on earrings. These earrings have the advantage of working for those with or without pierced ears, so they are a safe bet either way. If your neighborhood seems to have no shortage of pierced ears, then this is only one less thing to worry about.
Body Jewelry
Although body jewelry is noticeably less common than the other forms of jewelry mentioned, it is still sought out by many who want to enhance their looks in a more flashy, ostentatious way. Body jewelry, including arm cuffs, hand chains, head chains, etc, is the easiest to find in the summer. People will normally wear their body jewelry in the summer with their swimwear and more revealing outfits. While it is typically only found in the summer months, body jewelry does offer some versatility for how it is worn. People will wear body jewelry to accessorize their swimsuits, casual streetwear, or evening attire.
The main thing that you need to remind yourself is that body jewelry will only work for certain audiences. If your customers are not the type to wear body chains and arm cuffs, then you will be better off putting other types of jewelry in that valuable retail space. On the other hand, if the people in that neighborhood are actively interested in body jewelry, but do not see many options locally, then they would be quite happy seeing your shop have what they’ve been looking for. You need to be realistic about your customers and their wants so that you and your customers will be as pleased as possible. To test the waters, you could start small with a few styles of something small like anklets or hand chains. If you see your customers picking these up right away, then there is a good chance that they will be receptive to more types of body jewelry. If not, then you will know to focus on other things instead. It is still good to know what your options are in wholesale fashion jewelry.
General Advice
Overall, when buying wholesale costume jewelry to resell, you will want to do your best to predict the trends that naturally arise throughout the year and respond quickly to the trends that seemingly spring up out of nowhere. You will want to find a good balance of jewelry that will be steadily popular year-round and more trendy jewelry that will sell quickly but for a shorter amount of time. Stay informed on the rising jewelry trends by checking online occasionally.
You will want to be observant of your customers’ wants and pay close attention to what they are responding well to in your shop. Remember that you can test out new styles with your customers. Carefully choose some items that you are not sure how they will react to and make a smaller order for that jewelry. Depending on the customer’s response to that jewelry, you will know whether you should reorder more of that jewelry or move on to something else. Experiment with the styles you are uncertain about in smaller purchases. Then you should be able to move closer to what the shoppers in that area look for and buy. The results could surprise you.
A good way to shop for wholesale costume jewelry is to pay attention to seasonality. Keep in mind what season and time of year it is because that influences how people interact with their jewelry. People tend to wear brighter colors and motifs like florals and feathers in the summer when the sun is beaming. The winter months generate a very different reaction from people. In the winter, people are typically more drawn to metals, diamonds and stones, and more dramatic jewelry. Valentine’s Day and other gift-giving holidays also lead to more jewelry purchases, so you will want to keep classic styles with metals and rhinestones in-store around those times.
You will likely have your hands full deciding what wholesale costume jewelry you want for your store. With a good idea of what you should get in each category and how you should shop, it should become a much easier process for you. You will not have to worry about which items you should get if you feel confident with how you choose your inventory. Establish a good balance of the classic year-round styles, the seasonal shift in consumer preferences, and the occasional trend. You should be able to see a difference in how your customers react to your product selection. Your friends at Wona Trading wanted to lay things out clearly for you by category so you will have a head start in picking out the wholesale fashion jewelry you want to buy. Look by category for the items you think your shop is missing, and please feel free to contact us for absolutely any questions you might have.