Before making a wholesale jewelry purchase for your shop, there is a huge factor that you want to consider ahead of time. You want to be able to predict all of the items your customers will want to buy and have the right amount of everything in stock. You want everything you offer to be well-received by the bulk of your audience. To do so, you will need to look at your potential customers and get a solid idea of what they are looking for and what they will like. If you are interested in picking up some wholesale crystal jewelry to sell, then you will want to think about how your audience wears crystal jewelry, why they like it, and what kinds they would like to purchase and start wearing. Considering the amount of experience we have at Wona Trading with so many different types of jewelry, we thought we could pass some of that along to you to help you feel more knowledgeable and comfortable when shopping for wholesale crystal jewelry. We gathered some information that you may find helpful when preparing to make an order for crystal jewelry.
Why Do People Choose Crystal Jewelry?
Before you can make any kind of wholesale jewelry purchase, you want to give some thought to why your customers are interested in that type of product. Consider why some people might want to buy and wear crystal jewelry. It could be as simple as liking the appearance of crystal jewelry. They like how it shines and adds some elegance to even a casual look. They are reasonably priced as far as more sophisticated jewelry goes but still give off the feeling and impression of luxury. Rather than looking at fine jewelry for casual or dressy events, people might choose crystal jewelry for its universal and timeless appeal. It can come across as being suited for either sort of occasion, making it a universal and accessible type of product. It can read as fine jewelry when it is actually much more affordable.
With crystal jewelry, you do not have to choose between elegance and affordability. You get to have both traits in one. Because of this, we can see why your customers might be drawn to this kind of jewelry. They get to enjoy a certain kind of look without having to spend lavishly for it. After you have a solid idea of what your customers are looking for in crystal jewelry, you can start looking at different styles to make sure you provide the types of jewelry your customers would like.
Everyday vs Special Occasion Jewelry
As we have mentioned earlier, people like to wear crystal jewelry for a wide range of occasions including going to work, running errands, spending time with friends, going to school, partying, etc. It would help if you had an idea of which types of occasions your customers might be planning on wearing their jewelry. That is because crystal jewelry can vary so much in style. The sorts of jewelry one might wear going into class are very different from what someone would want to wear for a special occasion like a prom or wedding. If you feel like it would be best for you to be prepared for customers coming in buying jewelry for both kinds of events, then you can start with purchasing both and see how they perform.
If you begin to notice the more simple, minimal jewelry moving faster, then you know that people are more interested in jewelry they can wear casually or with more elegant styles. If the bolder, more detailed jewelry does better, then you can assume people are looking for extravagance and really want to have some fun with their jewelry. Then you can offer more options of that variety. But in either case, you should be well aware of the two very different ways people could wear their crystal jewelry and what each kind of jewelry looks like.
What Colors of Crystals to Choose?
Let’s take a moment to look at one of the smaller details in this jewelry and discuss color. Like gemstones or any artificial kind of stone, you will find all sorts of colors available, even ones that have a shift in color under the right light. While the styles of the chains and settings make a great difference in how the crystals are perceived, part of the attraction remains within the crystals themselves. People are drawn to certain colors and will show a preference for their favorite colors to wear. You may want to shop for wholesale crystal jewelry in a few particular colors only. With crystals, people will usually stick to the same colors they would purchase for gemstones. Clear is highly popular since it is deemed classic, universal, and easy to wear with anything else.
In contrast, black is popular for its neutrality, although it is often associated with evening styles and more dressy looks. Besides clear and black, however, you can look at colorful options as well, just more selectively. Light blue or pink could do well for daytime use and red or dark blue could do well for the evening. Other than that, colors become very personal to the one wearing them and since you cannot have everyone’s favorite colors available at all times, you might do best with mostly neutral colors and a few colorful ones mixed in there.
Types of Crystal Jewelry
With a basic understanding of why people like crystal jewelry and when they want to wear it, we can move on to shopping for your wholesale crystal jewelry. Looking at each type of crystal jewelry you might want to have in your shop, let’s look at what styles people are generally drawn to.
Crystal Earrings
Starting off with earrings here, you can immediately see a huge difference in the styles available. As we mentioned earlier, people will often wear this type of jewelry for completely formal or casual events. This translates very loud and clear with earring designs. You might see crystal earrings with very little detail to them so that they look nice but do not draw too much attention. These are the “everyday” kinds of earrings that can be worn frequently and for rather mundane occasions like going to an appointment and work or completing multiple errands in a day. These kinds of earrings come in handy when people want to look a little bit nicer than normal but do not want to feel fussy or overdressed for the day. Even something as simple as clear crystal studs can make a difference in how someone feels they look.
Crystal studs are often very simple but very diverse, so you have many to choose from. We have lots of options for subtle crystal earrings at Wona Trading, but we also keep many options for more detailed designs. These kinds of earrings are more dramatic and attention-grabbing. They are a better fit for formal or fancy occasions than for everyday activities. You will see drop earrings and earrings that are generally larger and more flashy. In this case, the simple earrings might be better to have more of since they are so flexible in styling, but more dramatic styles certainly have their place.
Crystal Brooches
When it comes to utilizing crystals in design, one type of jewelry always comes to mind. That is crystal brooches of course. Crystals have long been used in designing and creating brooches that stand out. They add a great amount of shine and dimension to the details in a common brooch and elevate the entire thing to be much more glamorous and visually intriguing. It is a classic style of accessory that has prevailed throughout the years. A high-quality, well-made crystal brooch is the sort of thing that a family could hold onto for years. It is an easy-to-adopt style that still holds its own being used for either fun, playful styles like shamrocks for St Patrick’s Day or for more elegant styles like flowers and more abstract designs.
Crystal brooches are not as commonly worn these days as earrings are, but they definitely still hold a place in our hearts. When people think of crystal jewelry, brooches do often come to mind. These days they will more often be seen for dress attire or for more kitschy occasions like holidays (think about ugly Christmas sweaters and holiday vests). Either way, we still love them. If you think that the customers you attract will be interested in these styles, then this is a category you want to consider.
Crystal Bracelets & Arm Cuffs
When dressing for special events, crystal bracelets are warmly welcome. They are great for adding plenty of drama to an otherwise simple outfit. Despite how extravagant they can be they are easy to wear because they are generally less distracting in an outfit. They do not take away attention from other points of the outfit but do lift the appearance overall. They are great at elevating a simple outfit so that it feels more dressy and appropriate for special events. Arm cuffs in particular are fun because they are a toned-down form of body jewelry that can even be worn with simple outfits.
Although you can find crystal bracelets that are much more subtle in design, you will often find them in more bold, dramatic styles. They lend themselves well to elegant dress, but can also be worn more casually for some fun and personal flair. If you think that the dressier styles of bracelets with large crystals will sell mainly seasonally (around the holidays or prom season for example), you can shop for them around those times of the year and mainly have the simpler styles with thin bands. It’s good to have options, but you want to capitalize on the space you have available to get the most out of it.
Jewelry Sets
When shopping for wholesale crystal jewelry, you may want to take a look at some jewelry sets to sell as well. These are sets of earrings, bracelets, and necklaces that feature matching crystals and similar designs. They are meant to make it easy for someone to accessorize for a special occasion with their jewelry. These kinds of sets are great for those preparing for major events like dances, galas, wedding parties, etc. You might see this as something you would want to invest in seasonally unless your business thrives on these kinds of events for sales. In which case you might want to have a good variety of these sets in different styles and accent colors. The sets range from simple pendants and delicate bracelets to bold, statement-making necklaces with chunky chains. They are already coordinated so it is easy for people to decide what they want to wear for themselves. They also have the option of wearing all of the pieces together at once or picking and choosing which one or two they want to wear for the day.
Jewelry Displays
Once your customers have collected enough beautiful jewelry, they will need a good place to put everything. To go with the jewelry you are selling, you may want to consider also selling jewelry displays. They give the user a nice way to hold and display their jewelry so that it is all easy to find and enjoyed even when not being worn. Give your customers a few options for displaying their crystal jewelry in the open.
With this information you have now about purchasing wholesale crystal jewelry, we hope that you will feel more confident when choosing what you wish to have for sale at your shop. You have to think about the jewelry itself, but also the customers and how they plan on wearing their crystal jewelry. Take your time looking over these categories on our website and try to keep these factors in mind so that you will feel like you are looking at things from your customers’ point of view. We are more than willing to assist you as you decide what to buy, so please reach out to the Wona Trading customer service team for any questions you might have. You can reach us through email at info@wonatrading.com or by phone at 1-212-725-3616.