We understand buying wholesale goods for any business can be challenging. You want to have all of the right products so that your customers will be interested in them and make a purchase, but that is easier said than done. In order to help you figure out how you want to buy jewelry wholesale, we gathered a few ideas based on our experience of purchasing products. This should give you a better idea of how you will go about your next wholesale order for jewelry. With that said, here are five tips we have for buying jewelry wholesale.
1. Do the Research
Before you make any purchase for jewelry wholesale, you want to do some research on what is currently in style for jewelry and accessories. Since jewelry trends are continuously changing throughout the year, it is important that you know what people are actively looking for at any point. This is even more valuable information for you if you sell fashion jewelry and have many younger customers since they are more likely to care about trends. Luckily, the internet makes it easy to keep up with styles and do light research on what is trending at the moment. After doing some research online through social media, posts about celebrity fashion, and articles discussing trends, you will have a better idea of the current trends. You can do this a handful of times throughout the year to always stay on top of things.
2. Think of Your Audience
In addition to doing your research on style trends, you should pay attention to the styles of your customers themselves. Consider how old they are and how that impacts the way they dress. Ask yourself where they are going and what they are going to do while wearing the jewelry they are buying from you. Are they going to parties, dates, special events, work, or school? Think of what you normally see them wear. Customers who dress modestly for work and school have very different interests compared to ones who wear colorful, bold outfits for concerts and parties. Identify who your customers are, so you can provide what they want in their jewelry.
3. Create a Mix
Provide your customers with a selection of different styles to shop from. Carrying different styles widens the audience you can serve and the occasions for which they would come to your business to buy jewelry. The same customer might need drastically different styles of jewelry for work compared to their personal time. Provide some options for casual, classic, elegant, and fashion jewelry even if some categories are more popular than others. You can always provide more options for the popular styles, but it is still good to present variety. Customers might find colorful or elegant styles draw them in, even when they only wear simple styles ordinarily. Diversity may catch their attention to invite them for a closer look.
4. Shop Seasonal Styles
While you are shopping for your store, you want to consider the seasonality of the pieces you are picking up. As with clothing, styles vary throughout the year and people tend to wear different styles of jewelry in the summer than in the winter. Wona Trading stays up-to-date with all of the latest trends, so you should be able to find appropriate seasonal styles any time of the year. During the warmer months, you will probably want to pick up options with bright colors, beadwork, and body jewelry. For the colder months, you may want heavier jewelry with gemstones and elegant, statement pieces for the holidays.
5. Test Out Ideas
Allow yourself to experiment with new styles of jewelry from time to time. It does not have to be much of an investment, just introduce a new style that you are unsure about and provide a smaller selection for that style than every other type of jewelry. This way, you can test out how your customers will respond to those new styles and see if it is something you want to provide more of in the future. When you shop for jewelry wholesale, include one or two styles that you are curious about and see how they perform in your store.
For more ideas and suggestions for buying all kinds of jewelry for your store, you can check out some of our other blog posts where we often talk about jewelry wholesale and other accessories we have available in our shop. You may be able to find some helpful information there that you can use for your own business. Aside from that, you can always look over our product selections and see what you believe your customers would be excited to find in your store. We have a large catalog of products including wholesale jewelry, so you will certainly be able to find what you are looking for, at a great price.
If you have any questions about buying from Wona Trading and what that experience is like, you can always reach out to us and we will gladly get back to you right away.