There are so many styles of jewelry and accessories that vary drastically from the next, it is no wonder that people get confused when shopping for wholesale costume jewellery. With all of these styles available, you might have a tough time narrowing down your options to a select, curated group to feature in your store. You want to hit all the right marks with your jewelry and accessories so that your offerings sell well every time to stock up. Wona Trading has a large, diverse selection of high-quality fashion accessories for you to explore, so we wanted to give you a good idea of where to begin. When shopping for wholesale costume jewellery, here are some tips you might find helpful.
What Would Your Customers Wear?
This is a good bit of advice for any sort of business, but early on you want to take a moment to identify and describe your normal customer. Ask yourself what the customers who buy your jewelry products look like in a general sense. You want to get an idea of what they are typically like and what they are coming in looking for. Understanding your customer should give you a better idea of what they want so you can prepare your store with those pieces. Some of the characteristics you might want to consider are their age group, lifestyle, and where they plan on wearing the jewelry they buy. People who are big party-goers might want very different jewelry than people who are just heading into work or are going to special events. Create a profile of what your jewelry customer is and use that to imagine the sorts of jewelry they would look for in your store. Then you can remind yourself of that customer profile when shopping for quality wholesale costume jewellery you think they would like. It should help you to keep on track while you are shopping so you stay focused on the sorts of products you are looking for. This generally involves observing your customers over time to pick up on common traits. Once you do that, you should be able to picture what kind of jewelry your customers want and where they would wear it, with some degree of confidence.
Offer Simple Styles
With all of the wild designs and fun trends of jewelry and accessories constantly coming out everyday, it is easy to get lost in the excitement of whatever is new. However, you might come to realize that new and trendy is not always the best choice for your shop. Sometimes it is better to hold back on all of the color and design and instead choose something that is more simple. Despite what you may be used to seeing in film and television, people do not always like flashy, bold outfits with attention-grabbing fashion accessories.
Many people actually keep their jewelry pretty simple, even if they like to wear different styles and have a good sized collection of jewelry and accessories. It is just their preference to have more subdued styles, so you might want to give them those kinds of options if you notice your customers mainly wearing things like stud earrings, small pendant necklaces, or sterling silver bands. For customers like this, it might be easier to shop for wholesale costume jewellery because you do not have to diversify as much as you would with trendier customers. What you will instead have to focus on are high-quality, minimalist designs. This is not always the case and will depend on your particular customers, but if they do fall into this category, you should find no trouble providing them with options. While we do keep a large selection of trendy wholesale fashion jewelry and accessories at Wona Trading, we also provide a fair amount of classic costume jewellery for you to consider.
Consider the Time of Year
Although simple, classic styles tend to work all year round, the same can not be said about all styles of jewelry. Just as people tend to change their outfits and color palettes at different times of the year, people tend to vary their jewelry. With the weather and general atmosphere changing, people tend to be attracted to things that fit in with that season’s styles. This includes more playful, bold earrings and bracelets in the summer compared to statement rings and necklaces in the winter. The time of year also correlates to different events that take place at certain points in the year like holidays, graduations, or vacations. During these times, people will be seeking out jewelry that fits into their upcoming plans, so you want to offer that around the same time that they will be shopping.
You should keep your inventory of costume jewellery dynamic, changing throughout the year so it will stay fresh and seasonally appropriate. That means that you will have to anticipate these seasonal changes or events and purchase your wholesale costume jewellery ahead of time to be ready. You might want to mark up a calendar with particular dates to remind yourself to purchase your inventory in time. This should help you stay ahead of the game.
Diversify Your Styles
Try to make sure that you keep a diverse selection of styles in your store so that your customers will have a good range of options. That does not just mean buying more jewelry, but buying different styles of jewelry. If you are not mindful of it, you may accidentally order several styles of rings and earrings, but completely neglect necklaces and bracelets in the process. You should try to have a range of styles in each product category so that your customers will feel like you have a robust range of styles and not just a handful of one particular type of jewelry. Even if they are not sure of the exact style they want, as long as they know they want to browse for jewelry, they should be able to shop for the styles that stand out to them from a group. For that to happen, you will have to remember to create a mix of styles with your inventory. A mix of trendier styles with classic designs and more dramatic pieces all thrown together. And a good number of options across categories like rings, necklaces, bracelets, brooches, watches, and earrings. Give your customers a range of styles to choose from, and they will tell you what they want.
Know the Trends
While we did take some time to discuss those customers who prefer simpler designs of jewelry, we shouldn’t forget those who enjoy trendy styles. These styles are popular for a reason as many people like to play around with their jewelry and wear different styles that veer away from classic and simple. Trendy styles of wholesale fashion jewelry give you plenty of options to choose from and several directions to go in, so you have more to offer customers. Before shopping for wholesale costume jewellery, you should look at the current trends and see what your customers would be interested in. Learning about the most recent trends can be pretty difficult because they change so often and sometimes seem to come out of nowhere suddenly.
To help you follow the newest trends, you really want a wholesale jewelry supplier that keeps up with trends like Wona Trading. We are constantly refreshing our selection of wholesale costume jewellery, so you know that you can find what you need here. This comes in handy when you realize that you do not have time to research current trends or you just do not have an idea of where to go. A reliable wholesale jewelry seller should be able to give you a little extra support in providing you with good options, so you will never be too far off base.
Consider Body Jewelry
This seems to be a good fit for its own discussion since body jewelry is so often distinguished from typical jewelry. It’s worn less often and seen as being more bold and daring than many other styles of jewelry. Although it might sound like it is less of a viable option because of that, it could actually be a smart choice for your business. If your customers are interested in body jewelry, but do not see them very often in stores they normally frequent, you could help to occupy that void. Body jewelry is normally associated with the summer and warm weather because people can show off the jewelry better with less bulky clothing. Once the temperatures start rising, you might want to bring in some pieces of body jewelry to give your customers the option. Of course, your customers may not be the type to enjoy body jewelry, but you will still want to give it some thought even if that is the conclusion you ultimately come to.
Test Out Ideas
If you are unsure about how certain styles of jewelry, like body jewelry for example, will perform in your store, you may want to give them a trial run. This is a good idea for those who want to branch out their options and see what will work for their customers. You should consider testing out new styles of costume jewellery to learn more about your customers and see what the breadth of your options are. Give some new styles a chance by purchasing smaller quantities every now and then and observing how they perform. Check to see how often your customers look at those pieces but ultimately leave them behind or if they buy them right away. You do not have to do this too often, but it could be a good idea on occasion to give yourself a refresh on what your customers are like and discover what they might be interested in that you did not even realize.
Create Thoughtful Displays
Presentation can make a big difference in how your customers see your products right away. It establishes a vision or a concept that your customers can get behind to help them imagine wearing the jewelry in a certain kind of way. It doesn’t take too much to do either, you just want to have some pieces of jewelry placed together in a way that is complementary. Choose colors that play off of each other well, or place pieces together if they would look good worn together at once. This gives your customers an idea of where they can go with the jewelry and lure them in for a closer inspection. A nice display can also draw in customers who were not initially interested in buying jewelry. As they look around at what’s in your store, they might stop and look closer at the curated display of beautiful jewelry.
Include Jewelry Holders
Just as a bonus note, when you are shopping for wholesale costume jewellery, you might want to also pick up some jewelry holders. While shopping for jewelry, your customers might decide that they could also use a place to display their current and new jewelry. It is just good placement to have them all together and could potentially help drive sales of jewelry at the same time. These are also easy to shop for since we have them available in our shop alongside costume jewellery, so check them out as you shop to see if they spark a light in your mind.
We wanted to make shopping for wholesale costume jewellery a much easier process for you by breaking things down and bringing some things to your attention that you may not have even considered before. Shopping for wholesale jewelry of any kind can be stressful and confusing for anyone. It is much easier said than done to be able to successfully identify your customer and purchase the correct types of jewelry for your store. But with the right information at your disposal and a good jewelry wholesaler on standby, you should be able to figure things out and supply your store with some good options that will make you and your customers happy. We hope this was helpful, but if you have any other questions about our products or what it is like to shop with Wona Trading, please feel free to reach out to us, so we can clear up any of your concerns.